While there may be some type of protocol in place to help make unhappy customers satisfied, there may need to be some things done to ensure that people who are loyal customers stay that way. Patrons who like visiting the laundromat may be even more inclined to stay if they notice the business cares about them.
Why reward frequent customers
At the very simplest, those who visit a business and frequently give money are the ones who are likely to keep the laundromat afloat during tougher times. Rewarding them can be quite beneficial.
- Customers may produce referrals – Having a program in place that rewards people may be such a success that they will tell friends and family to do their laundry at the facility. This can help boost business and revenue.
- May solidify business – Ensuring that these loyal customers remain loyal can have a strong effect on the business’ bottom line. Losing reliable customers may have a negative effect in the long-run, so enticing them to stay can create a stronger customer base.
How to reward these individuals
There are a couple of options that business owners can utilize to ensure that the customers to their laundry are dedicated and happy to work with them for years to come.
- Create a rewards program – Having an initiative in place where a customer can use their visits to put toward a free visit may be a great way to make individuals happy. This is because of the typical expense used when washing clothes, having a free laundry day may be a great gift to these loyal customers.
- Offer free detergent – Providing free detergent every once in a while to those customers who are always visiting may be a nice gesture, as they could really appreciate not having to purchase their own, on occasion.
Having a plan in place to take care of those who are crucial in keeping the business running can be quite important. When attempting to improve the business in other ways, it could be time to research financing options. A great place to start is by contacting Eastern Funding. This is because we have a number of options that can be fit to the needs of a specific laundromat, and many people who are qualified and experienced to get the process completed quickly.